Valuable Brands 2021

* The following brands also belong to this list but have been categorized in other sections: Apple, Google, Microsoft, Amazon, Facebook, Disney, Samsung, Louis Vuitton, Intel, Cisco, AT&T, Oracle, Verizon, Walmart, IBM, Netflix, L’Oréal, Gucci, Hermès, Zara, HSBC, J.P. Morgan, Sony, Bank of America, Chase, Chanel, Cartier, CVS, ESPN, Citi, Wells Fargo, Adobe, HP, Fox, H&M, Santander, Goldman Sachs, Hennessy, Dell, Huawei, UBS.

Valuable Brands*

Coca-Cola

HQ

Atlanta, Georgia

Key people

(Chairman & CEO) James Quincey

(President & COO) Brian Smith, (Board) Barry Diller, Alexis Margaret Herman, Maria Elena Lagomasino

Among major shareholders

Berkshire Hathaway, Vanguard, Capital Group, State Street, Wellington Management, BlackRock

Mc Donald’s

HQ

Chicago, Illinois

Key people

(President & CEO) Christopher Kempczinski

(Chairman) Enrique Hernandez, (CFO) Kevin Ozan

Among major shareholders

Vanguard, Capital Group, State Street, Weelington Management, BlackRock, Bill & Melinda Gates Foundation

Visa

HQ

San Francisco, California

Key people

(Chairman & CEO) Alfred F. Kelly, Jr.

(President) Ryan McInerney, (CFO) Vasant M. Prabhu, (Board) John A. C. Swainson

Among major shareholders

Vanguard, T.Rowe Price, State STreet, Fidelity, BlackRock

Budweiser

HQ

Leuven (Belgium)

Key people

(CEO) Carlos Brito

(Chairman) Martin Barrington

Owner

Anheuser-Busch InBev, (among major shareholders) Stichting Anheuser Busch Inbev, Eugenie Patri Sebastien SA

Mercedes-Benz

HQ

Stuttgart (Germany)

Key people

(Chairman) Bernd Pischetsrieder

(CEO) Ola Kaellenius, (CFO, Daimler) Harald Wilhelm

Owner

Daimler AG., (among major shareholders) Shu Fu Li, Kuwait Investment, Beijing State-Owned Assets Supervision, Harris Associates

Marlboro

HQ

Lausanne, Switzerland

Key people

(Chairman) Lou Noto

(CEO) André Calantzopoulos, (CFO) Emmanuel Babeau

Owner

Philip Morris International, (among major shareholders) Vanguard, Capital Group, State Street, Morgan Stanley, BlackRock

BMW

HQ

Munich (Germany)

Key people

(Vice Chairman) Stefan Quandt

(CEO) Norbert Reithofer, (Board) Susanne Klatten, (CFO) Nicolas Peter

Among major shareholders

Stefan Quandt, Susanne Klatten, Vanguard, Dodge & Cox, Norges Bank

American Express

HQ

New York

Key people

(Chairman & CEO) Stephen Joseph Squeri

(CFO) Jeffrey Campbell

Among major shareholders

Berkshire Hathaway, Vanguard, Wellington Management, State Street, Capital Group, BlackRock

Honda

HQ

Tokyo (Japan)

Key people

(President & CEO) Toshihiro Mibe

(Chairman) Toshiaki Mikoshiba

Among major shareholders

Sumitomo Mitsui Trust, Nomura, Meiji Yasuda Life, Vanguard

Starbucks

HQ

Seattle, Washington (USA)

Key people

(Chairman) Mellody Hobson

(Chairman Emeritus) Howard Schultz, (President & CEO) Kevin Johnson

Among major shareholders

Vanguard, Capital Group, State Street, Magellan Asset Management, BlackRock

Pepsi

HQ

New York

Key people

(Chairman & CEO) Ramon Luis Laguarta

(CFO) Hugh Johnston

Among major shareholders

Vanguard, State Street, Capital Group, BlackRock, Geode Capital Management, Wellington Management

Mastercard

HQ

Key people

(President & CEO) Michael Miebach

(Chairman) Ajaypal Singh Banga, (CFO) Sachin Mehra, (Board) Steven J. Freiberg, José Octavio Reyes Lagunes

Among major shareholders

MasterCard Foundation, Vanguard, Hotchkis & Wiley Capital, State Street, T. Rowe Price, Fidelity, BlackRock

IKEA

HQ

Key people

(Board, Stichting INGKA Foundation) Jonas Kamprad

(CEO, Stichting INGKA Foundation) Tom Larsen, (President and CEO, IKEA Group) Mikael Ohlsson, (Chairman, INGKA Holding) Göran Grosskopf, (Board, INGKA Holding) Mathias Kamprad, (Management Board, INGKA Holding) Mikael Ohlsson, Sören Hansen, Christer Thordson, (CEO, Inter IKEA Group) Jon Abrahamsson Ring, (Chairman of Inter IKEA Holding) Anders Dahlvig, (President & CEO, Ingka Group) Jesper Brodin

Among major shareholders

The Stichting INGKA Foundation owns the IKEA Group, which in its turn owns the INGKA Holding B.V., the parent company for all IKEA Group companies.

Audi

HQ

Key people

(Chairman of Audi AG Supervisory Board & Chairman-Management Board of Volkswagen AG) Herbert Diess

(Chairman) Markus Duesmann, (Chairman of Volkswagen AG Supervisory Board) Hans Dieter Pötsch

Among major shareholders

Volkswagen AG (among major shareholders: Qatar Investment, Porsche Automobil Holding SE, Union Investment, Vanguard, Capital Group, BlackRock)

Adidas

HQ

Herzogenaurach (Germany)

Key people

(Chairman) Thomas Rabe

(CEO) Kasper Rorsted

Among major shareholders

Groupe Bruxelles Lambert SA, Capital Group, Norges Bank, Vanguard

Nestlè

HQ

Vevey, Vaud, Switzerland

Key people

(Chairman) Paul Bulcke

(Chairman Emeritus) Peter Brabeck-Letmathe, (CEO) Ulf Mark Schneider

Among major shareholders

Nestlé S.A., Norges Bank, Vanguard, Capital Group

Burger King

HQ

Miami (USA)

Key people

(Co-Chairman) Alexandre Behring

(Co-Chairman) Daniel S. Schwartz, (CEO) José E. Cil

Among major shareholders

Porsche

HQ

Stuttgart (Germany)

Key people

(Chairman) Wolfgang Heinz Porsche

(CEO) Oliver Blume, (Chairman-Management Board, Porsche Automobil Holding SE) Hans Dieter Pötsch

Owner

Volkswagen AG (among major shareholders: Qatar Investment, Porsche Automobil Holding SE, Union Investment, Vanguard, Capital Group, BlackRock)

Ebay

HQ

San Josè, California (USA)

Key people

(Founder & Director Emeritus) Pierre Omidyar

(President & CEO) Jamie Iannone, (Chairman) Paul Pressler

Among major shareholders

Benchmark Capital, Vanguard, Icahn Associates, The Baupost Group, Pierre Omidyar

PayPal

HQ

San Josè, California (USA)

Key people

(Chairman) John Donahoe

(President & CEO) Dan Schulman

Owner

Ebay

Red Bull

HQ

Fuschl am See, Salzburg (Austria)

Key people

(Founder & CEO) Dietrich Mateschitz

Owners

Dietrich Mateschitz, Chalerm Yoovidhya

Lego

HQ

Billund, Denmark

Key people

(CEO) Niels B. Christiansen

(Chairman) Thomas Kirk Kristiansen

Among major shareholders

Kirkbi A/S (the Kirk Kristiansen family’s private holding and investment company), The Lego Foundation

Lexus

HQ

Key people

(President) Koji Sato

(President & CEo, Toyota) Akio Toyoda, (Chairman, Toyota) Takeshi Uchiyamada

Among major shareholders

Toyota (among major shareholders: Toyota Motor Corporation, Nippon Life, Nomura, Vanguard)

Rolex

HQ

Geneva (Switzerland)

Key people

(CEO) Jean-Frédéric Dufour

(Chairman) Bertrand Gros

Owner

Hans Wilsdorf Foundation

Heineken

HQ

Amsterdam (The Netherlands)

Key people

(Board) Charlene Lucille de Carvalho-Heineken

(Chairman) Maarten Das, (CEO) Jean-François M. L. van Boxmeer

Among major shareholders

Heineken Family, Fomento Económico Mexicano, Davis Selected Advisers