* The following brands also belong to this list but have been categorized in other sections: Apple, Google, Microsoft, Amazon, Facebook, Disney, Samsung, Louis Vuitton, Intel, Cisco, AT&T, Oracle, Verizon, Walmart, IBM, Netflix, L’Oréal, Gucci, Hermès, Zara, HSBC, J.P. Morgan, Sony, Bank of America, Chase, Chanel, Cartier, CVS, ESPN, Citi, Wells Fargo, Adobe, HP, Fox, H&M, Santander, Goldman Sachs, Hennessy, Dell, Huawei, UBS.

Coca-Cola
HQ
Atlanta, Georgia
Key people
(Chairman & CEO) James Quincey
(President & COO) Brian Smith, (Board) Barry Diller, Alexis Margaret Herman, Maria Elena Lagomasino
Among major shareholders
Berkshire Hathaway, Vanguard, Capital Group, State Street, Wellington Management, BlackRock

Mc Donald’s
HQ
Key people
(President & CEO) Christopher Kempczinski
(Chairman) Enrique Hernandez, (CFO) Kevin Ozan
Among major shareholders
Vanguard, Capital Group, State Street, Weelington Management, BlackRock, Bill & Melinda Gates Foundation

Visa
HQ
Key people
(Chairman & CEO) Alfred F. Kelly, Jr.
(President) Ryan McInerney, (CFO) Vasant M. Prabhu, (Board) John A. C. Swainson
Among major shareholders
Vanguard, T.Rowe Price, State STreet, Fidelity, BlackRock

Budweiser
HQ
Leuven (Belgium)
Key people
(CEO) Carlos Brito
(Chairman) Martin Barrington
Owner
Anheuser-Busch InBev, (among major shareholders) Stichting Anheuser Busch Inbev, Eugenie Patri Sebastien SA

Mercedes-Benz
HQ
Stuttgart (Germany)
Key people
(Chairman) Bernd Pischetsrieder
(CEO) Ola Kaellenius, (CFO, Daimler) Harald Wilhelm
Owner
Daimler AG., (among major shareholders) Shu Fu Li, Kuwait Investment, Beijing State-Owned Assets Supervision, Harris Associates

Marlboro
HQ
Lausanne, Switzerland
Key people
(Chairman) Lou Noto
(CEO) André Calantzopoulos, (CFO) Emmanuel Babeau
Owner
Philip Morris International, (among major shareholders) Vanguard, Capital Group, State Street, Morgan Stanley, BlackRock

BMW
HQ
Key people
(Vice Chairman) Stefan Quandt
(CEO) Norbert Reithofer, (Board) Susanne Klatten, (CFO) Nicolas Peter
Among major shareholders
Stefan Quandt, Susanne Klatten, Vanguard, Dodge & Cox, Norges Bank

American Express
HQ
New York
Key people
(Chairman & CEO) Stephen Joseph Squeri
(CFO) Jeffrey Campbell
Among major shareholders
Berkshire Hathaway, Vanguard, Wellington Management, State Street, Capital Group, BlackRock

Honda
HQ
Tokyo (Japan)
Key people
(President & CEO) Toshihiro Mibe
(Chairman) Toshiaki Mikoshiba
Among major shareholders
Sumitomo Mitsui Trust, Nomura, Meiji Yasuda Life, Vanguard

Starbucks
HQ
Seattle, Washington (USA)
Key people
(Chairman) Mellody Hobson
(Chairman Emeritus) Howard Schultz, (President & CEO) Kevin Johnson
Among major shareholders
Vanguard, Capital Group, State Street, Magellan Asset Management, BlackRock

Pepsi
HQ
New York
Key people
(Chairman & CEO) Ramon Luis Laguarta
(CFO) Hugh Johnston
Among major shareholders
Vanguard, State Street, Capital Group, BlackRock, Geode Capital Management, Wellington Management

Mastercard
HQ
–
Key people
(President & CEO) Michael Miebach
(Chairman) Ajaypal Singh Banga, (CFO) Sachin Mehra, (Board) Steven J. Freiberg, José Octavio Reyes Lagunes
Among major shareholders
MasterCard Foundation, Vanguard, Hotchkis & Wiley Capital, State Street, T. Rowe Price, Fidelity, BlackRock

IKEA
HQ
–
Key people
(Board, Stichting INGKA Foundation) Jonas Kamprad
(CEO, Stichting INGKA Foundation) Tom Larsen, (President and CEO, IKEA Group) Mikael Ohlsson, (Chairman, INGKA Holding) Göran Grosskopf, (Board, INGKA Holding) Mathias Kamprad, (Management Board, INGKA Holding) Mikael Ohlsson, Sören Hansen, Christer Thordson, (CEO, Inter IKEA Group) Jon Abrahamsson Ring, (Chairman of Inter IKEA Holding) Anders Dahlvig, (President & CEO, Ingka Group) Jesper Brodin
Among major shareholders
The Stichting INGKA Foundation owns the IKEA Group, which in its turn owns the INGKA Holding B.V., the parent company for all IKEA Group companies.

Audi
HQ
–
Key people
(Chairman of Audi AG Supervisory Board & Chairman-Management Board of Volkswagen AG) Herbert Diess
(Chairman) Markus Duesmann, (Chairman of Volkswagen AG Supervisory Board) Hans Dieter Pötsch
Among major shareholders
Volkswagen AG (among major shareholders: Qatar Investment, Porsche Automobil Holding SE, Union Investment, Vanguard, Capital Group, BlackRock)

Adidas
HQ
Herzogenaurach (Germany)
Key people
(Chairman) Thomas Rabe
(CEO) Kasper Rorsted
Among major shareholders
Groupe Bruxelles Lambert SA, Capital Group, Norges Bank, Vanguard

Nestlè
HQ
Vevey, Vaud, Switzerland
Key people
(Chairman) Paul Bulcke
(Chairman Emeritus) Peter Brabeck-Letmathe, (CEO) Ulf Mark Schneider
Among major shareholders
Nestlé S.A., Norges Bank, Vanguard, Capital Group

Burger King
HQ
Miami (USA)
Key people
(Co-Chairman) Alexandre Behring
(Co-Chairman) Daniel S. Schwartz, (CEO) José E. Cil
Among major shareholders
–

Porsche
HQ
Stuttgart (Germany)
Key people
(Chairman) Wolfgang Heinz Porsche
(CEO) Oliver Blume, (Chairman-Management Board, Porsche Automobil Holding SE) Hans Dieter Pötsch
Owner
Volkswagen AG (among major shareholders: Qatar Investment, Porsche Automobil Holding SE, Union Investment, Vanguard, Capital Group, BlackRock)

Ebay
HQ
San Josè, California (USA)
Key people
(Founder & Director Emeritus) Pierre Omidyar
(President & CEO) Jamie Iannone, (Chairman) Paul Pressler
Among major shareholders
Benchmark Capital, Vanguard, Icahn Associates, The Baupost Group, Pierre Omidyar

PayPal
HQ
San Josè, California (USA)
Key people
(Chairman) John Donahoe
(President & CEO) Dan Schulman
Owner
Ebay

Red Bull
HQ
Fuschl am See, Salzburg (Austria)
Key people
(Founder & CEO) Dietrich Mateschitz
Owners
Dietrich Mateschitz, Chalerm Yoovidhya

Lego
HQ
Billund, Denmark
Key people
(CEO) Niels B. Christiansen
(Chairman) Thomas Kirk Kristiansen
Among major shareholders
Kirkbi A/S (the Kirk Kristiansen family’s private holding and investment company), The Lego Foundation

Lexus
HQ
–
Key people
(President) Koji Sato
(President & CEo, Toyota) Akio Toyoda, (Chairman, Toyota) Takeshi Uchiyamada
Among major shareholders
Toyota (among major shareholders: Toyota Motor Corporation, Nippon Life, Nomura, Vanguard)

Rolex
HQ
Key people
(CEO) Jean-Frédéric Dufour
(Chairman) Bertrand Gros
Owner
Hans Wilsdorf Foundation

Heineken
HQ
Amsterdam (The Netherlands)
Key people
(Board) Charlene Lucille de Carvalho-Heineken
(Chairman) Maarten Das, (CEO) Jean-François M. L. van Boxmeer
Among major shareholders
Heineken Family, Fomento Económico Mexicano, Davis Selected Advisers