Setting: Saint Germain, Paris. It is here that Virginie Viard, the creative director in charge in the post Lagerfeld era, chooses to show the Chanel Fall Winter 2021-22 collection. A black and white tale that speaks of a rediscovered sociality between glittering tweeds and diamond garters.
Chanel, which is the history of fashion, has always told the idea of everyday luxury, easy to wear and use on any occasion, just as Mademoiselle Coco Chanel had designed it a century ago.
Viard brings fashion back to the center of social life, with a style that draws on “French neorealism” but in a very glamorous black and white. It is fashion that takes to the streets in all its beauty, goes through the streets of the center, enters clubs, clubs … Time is again marked, day, afternoon, evening, every moment of the day is worth an opportunity different. We are back to normal and we have regained sociality. From a comfortable lifestyle that the pandemic forced us to, we have returned to wearing all the luxury possible, of which Chanel is among the best interpreters in fashion.