Contact us
No Result
View All Result
SUBSCRIBE TO OUR NEWSLETTER
Season Chronicle
  • Home
  • Business
  • Culture
    • Art
    • Photography
    • Cinema
    • Sport
  • Lifestyle
  • Design
  • Home
  • Business
  • Culture
    • Art
    • Photography
    • Cinema
    • Sport
  • Lifestyle
  • Design
No Result
View All Result
Season Chronicle

Johanna Ortiz launches full collection with H&M

by The Season Chronicle
03/03/2020
in Brands, Fashion
Johanna Ortiz launches full collection with H&M

Following an exclusive pre-drop of four dresses, H&M is delighted to announce that its collaboration with the Colombian designer Johanna Ortiz will launch in full in March 2020. The 19-piece collection – which spans feminine dresses, tops, skirts and swimwear – features the exotic color palette, tropical florals and dramatic silhouettes that have become synonymous with Ortiz’s statement-making label. The main collection will launch in select H&M stores and online at hm.com on March 12.

The collaboration is a true meeting of minds: the H&M design team travelled to Ortiz’s native Cali – also known as Colombia’s Salsa capital – to fully comprehend the complex construction behind the designer’s ultra-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz’s sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energised colorways. Key pieces include the vibrant red floral maxi dress, the magenta midi dress in broderie anglaise, the black patterned floor-length column dress in viscose crepe – one of Ortiz’s personal favorites – and the ruffled wrap skirt in black and white cotton-poplin. Extravagant ruffles are an important design feature, even appearing on asymmetric swimsuits.

There are also some more pared-back styles including a cotton-poplin tunic shirt and monochromatic blouses are palette-cleansing in their simplicity. “The imprint of Colombia – the rhythm of the Salsa dance, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset – can be felt in every Johanna Ortiz design. I’m thrilled to be able to infuse this H&M collection with effortless glamour and introduce some Latin American festivity to the H&M customer’s wardrobe. I hope customers wear the pieces barefoot and with a beautiful flower in their hair,” says Johanna Ortiz, designer and CEO. “Johanna Ortiz has a gift for creating confident, colorful designs that make you want to dance. This collection is both a celebration of Colombia’s creative history and craftsmanship and an opportunity to bring Johanna’s signature feminine styles to our customers. The reaction to the pre-drop was very positive, and now the wait is over, we can’t wait to see how our customers will style this exciting collection,” says Maria Östblom, Head of womenswear design at H&M.

Previous Post

Jenny Packham contrasted the stylized world of Helmut Newton with the brooding romanticism of Deborah Turbeville

Next Post

Tom Ford to dress James Bond in ‘No time to die’

Related Posts

Balenciaga / Adidas combined in a unique dialogue
Fashion

Balenciaga / Adidas combined in a unique dialogue

03/11/2022
The nude illusion by Kardashian takes momentum
Fashion

The nude illusion by Kardashian takes momentum

03/11/2022
Next Post
Tom Ford to dress James Bond in ‘No time to die’

Tom Ford to dress James Bond in 'No time to die'

Season Chronicle

© 2021 Season Chronicle | New York - London - Milan - Moscow - Hong Kong

Menu

  • Home
  • Business
  • Culture
  • Lifestyle
  • Design

Follow Us

No Result
View All Result
  • Home
  • Business
  • Culture
    • Art
    • Photography
    • Cinema
    • Sport
  • Lifestyle
  • Design

© 2021 Season Chronicle | New York - London - Milan - Moscow - Hong Kong